x  Do not change the size of the brand symbol to the logotype.
x  Do not place the logo on backgrounds that provide insufficient contrast.
x  Do not add effects like shadows, dimensions, and gradients to the logo.
x  Do not create logo ‘lockups’ by adding text near the logo.
x  Do not stretch the logo.
x  Do not compress the logo.
x  Do not place the logo over busy photographic backgrounds.
x  Do not alter the color specifications within the symbol or the logotype.
x  Do not attach text of any kind to the logo.
x  Do not alter, change, or distort the brand symbol.​